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Beyond News Releases
- Media Relations
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Food safety was the issue that caused the fresh farmed salmon market
drop in 2003. Working for Salmon of the Americas, we helped the market recover
and set the record straight by enlisting support from credible nutrition
sources such as Graham Kerr, formerly the Galloping Gourmet, and Kathleen
Zelman, registered dietitian and director of nutrition for WebMD, to get
the word out live via satellite on talk shows and newscasts.
The VNR continued to get pick up for 4 months after initial airings reaching approximately 100 markets and seen by over 3 million viewers.
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Satellite
Media Tour:
National TV Market Analysis: 
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